Major changes for bands, such as a new name, often mark a step in rebranding. It’s a chance to set new goals, build a new foundation and prepare for a new adventure. While new endeavors are definitely a desire for Like Language, formally known as Wilder, their name change had less to do with an extreme evolution and more to do with differentiating themselves from other artists.
“We changed our name because there are too many Wilders,” says Matthew Murray, one half of the Chicago-based pop duo. “When we chose the name [Wilder], we wanted one word, something simple. As time went on, I was on Spotify browsing an indie new artist playlist and I saw Wilder was on there and I was like, ‘Oh man, this is the best day of my life. People are noticing us!’, and then it ended up being the another Wilder.”